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Campaign Management School


What you will learn

4 days, $250 

Registration fee includes meals and lodging (available for the first 46 students).

The Campaign Management School teaches you how to win elections. This premier campaign training provides future candidates, campaign managers, and staff with the tools and information necessary to organize a winning campaign with a strong grassroots organization and an effective media strategy.

Regardless of the level of your political experience, learn the experts’ secrets of an effective campaign from announcement to Election Day. Our faculty includes today’s most experienced campaign professionals.

You will learn how to:

  • Personalize your own effective campaign plan
  • Define a message for your campaign
  • Target and identify your base of grassroots support and volunteers
  • Put together a GOTV effort to push your campaign over the top

NOTE:  The Campaign Management School is not designed for current candidates, but many of the lectures are helpful.  If you are running for office now, you’ll also benefit from attending the following LI programs:  Public Speaking WorkshopAdvanced Public Speaking WorkshopOne-on-One Public Speaking WorkshopIntroduction to Television TechniquesOn-Camera Television WorkshopOne-on-One Television Workshop, and High-Dollar Fundraising.  

You may also be interested in a copy of The Laws of Public Policy by Morton Blackwell.


Starts Tuesday, May 30
Tue. 30 8:00 AM - 7:15 PM
Wed. 31 8:00 AM - 7:00 PM
Thu. 1 8:00 AM - 5:00 PM
Fri. 2 8:00 AM - 7:00 PM

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Leadership Institute Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201  Map



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