The Leadership Institute | Training by Subject

Public Relations Training

The following trainings focus on public relations.
Public Relations School Develop your complete public relations strategy with the Leadership Institute as Washington's top conservative PR experts give you the tools to win media favor and deliver your message effectively.
Public Relations School, Advanced Tackle communications problems from organization and planning to presentation. Through practical application, you will learn how to develop, pitch, present, and defend your message and vision.
Television Workshop, On-camera Participate in mock interviews and satellite debates with media professionals, and receive a personalized critique on how to tailor your message for television and improve your communication skills.
Television Workshop, One-on-One Learn customized techniques that address your specific needs. The full resources of the Leadership Institute’s faculty are made available to you by appointment only and as faculty schedules allow.
The following trainings include lectures on public relations.
Activist School Make a difference in your community by creating a grassroots organization and understanding the tactics for successful grassroots lobbying. This school is suitable for novice activists.
Activist School, Advanced Learn to further maximize your time, talent, and efforts to make a lasting impact for your cause or candidate. This school is suitable for seasoned activists.
Campaign Manager School Organize a winning campaign with a strong grassroots organization and media strategy, even if you're outspent by your opponent.
Campaign School, Advanced Increase your knowledge of a candidate or issue-oriented campaign in order to play a major role in any organized political effort. Whether raising money, hiring staff, or dealing with crisis communications, you will be prepared to deal with the realities of political campaigning.
Campus Election Workshop Recruit a campaign staff, develop a message, create eye-catching literature, and build an organization so you can run for, and win, student government elections.
Communications Workshop Communicate your values and ideas while connecting on a personal level with individual voters and activists.
Custom Workshop Promote your cause or campaign while maximizing your time. This workshop is ideal for conferences and meetings as it is designed to be flexible in both time allotment and topics discussed.
Future Candidate School Prepare for a successful candidacy by examining the personal and political aspects of a future career in public policy.
International Leadership Training Seminars Discover best practices from American, European, and Latin American public policy experts. Each seminar is tailored to the needs of the students arriving from abroad.
Political Voter Mail Workshop Advance your cause from the mailbox to the ballot box and create the targeted voter mail that gets voters off their couches and into the polling places.
Writing Workshop Present your views in an op-ed, editorial, newspaper or magazine article, blog post, or general office correspondence by learning to avoid common errors and improve critical grammar.
Youth Leadership School Organize and lead mass-based youth efforts for candidates or causes of your choice. Called the “boot camp of politics,” this school has launched more successful political careers than any other Leadership Institute training program.

© 2010 The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under
Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open
admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax deductible.